Business Performance Engineers (BPE) is a small consulting firm based out of Rochester, New York that helps companies streamline their work flow. For the past five years I have been BPE’s Design Director, focusing on developing the firm’s corporate identity.

The goal of the bizpe.com design scheme was to show how BPE can be innovative with their fresh and unique look at a client’s company but at the same time not scare off people who think they may be unrealistic. To achieve this effect, bold images taken at unusual angles are used throughout the site as a metaphor for the different perspective BPE is able to give their clients. The images are tempered with a clean and efficient user interface.

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